ATM advertising Best answer on the web
still not taken off to the extent that was expected. Why?
Thank you for your interesting question. ATM advertising was being very much hyped from about 2000 to 2003, then it fizzled. This is because its main backers, Bank of America and Wells Fargo, completely backed off from any type of advertising on ATMs at this time due to problems with viruses and worms taking over the ATMs and preventing them from working properly. Ads, for the most part, have graphics that need to be delivered via the Internet and Windows Microsoft software. When devastating Microsoft worms came out in 2003, many ATMs were completely shut down and spread the viruses back and forth among themselves, wreaking havoc for the banks and their customers. This is most likely a situation that banks don't want to deal with again.
Here are some of the hyped-up stories from that time period:
" Bored Waiting for Cash? That Couldn't Last."
http://www.keepmedia.com/pubs/USBanker/2002/10/01/556493?extID=10037&oliID=229
"Coming to your ATM?"
http://money.cnn.com/2000/07/19/banking/q_bankrate/index.htm
"Before year's end, you'll be able to preview new movie releases at more than 800 new Wells Fargo "Super-ATMs" in California and Arizona. The San Francisco-based bank plans to make available full-motion movie previews, as well as Internet news and sports, on all 6,000 of its ATMs nationwide in 2001."
"Bank Of America Puts ATMs Online"
http://informationweek.com/809/bank.htm
"Citing positive customer response to a pilot of Internet-enabled automated teller machines, Bank of America this week will expand the trial. If all goes well, each of the bank's 14,000 ATMs--the nation's largest ATM network--will be upgraded next year ."
"Wells Fargo unveils ATMs with ads, news"
http://amarillo.com/stories/050200/usn_wells.shtml
"Nader Criticizes Wells Fargo's ATM Captive-Customer Ads, High Fees"
http://lists.essential.org/commercial-alert/msg00005.html
When Wells Fargo began rolling out this plan, Ralph Nader began a boycott. "Wells Fargo wants to make you watch ads and gouge you with ATM fees. We encourage
consumers to avoid the ads and the fees by taking their business
elsewhere."
In order to enhance the ATM user's experience and be able to remotely patch machines, Bank of America decided to enable all of its ATM network to access a bank intranet using Windows software after positive responses from customers. The software was paid for by short advertising that was played to the customer waiting for their cash. The system seemed to be a great one, popular with customers, and plans were made to roll it out to the entire Bank of America ATM network. However, in August 2003, a BoA corporate server came down with the Nachi worm and infected other computers on the network. Of course, the computers at BoA that the ATMs connected to were on the Internet, were infected with viruses, and spread it to the ATMs. Customers couldn't get cash and it was a bad position for Bank of America to be in. They then apparently decided to get rid of the entire system.
"Experts worry after worm hits ATMs"
http://msnbc.msn.com/id/3675891/
"Web-Enabled ATMs: What Could Possibly go Wrong?"
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Web_Enabled_ATMs__What_Could_Possibly_go_Wrong_-217.html
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If you need any additional clarification, let me know and I'll be glad to help.
--keystroke-ga
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