Wired article on colors Best answer on the web

  • Wired had about a year (or so) ago an article about "limited resources in the future" (or something like that) - one of these limited resources was colors! The article claimed that a majority of all brands were based on the color blue - it as well showed a color wheel indicating that most brands were either based on the colors orange/yellow or blue. I can't find this article - would you be able to identify the link to this please?
    Good luck,

    martin


  • Martin:

    I believe that you're looking for this article from the June 2003 issue of Wired:

    The New World
    30 Spaces for the 21st Century
    http://www.wired.com/wired/archive/11.06/newworld.html

    Among the the "30 Spaces" was "color space."

    "The Battle For Blue
    COLOR SPACE: The Coolest Shades in Corporate America
    By Michael Rock
    Companies spend millions trying to differentiate from others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it's all about location, location, location. The result is an ever more frantic competition for the best neighborhood. Here's a look at the new blue bloods." http://www.wired.com/wired/archive/11.06/color_spc.html

    Unfortunately, it seems that Wired has not included the accompanying illustration in the online verion of the article. As such, it might be necessary for you to seek out a paper copy of the June 2003 Wired to actually see the illustration again.
    I hope this helps.
    -juggler


  • Hello pinkfreud-ga,
    Thanks for your attempt. I'm sorry but as you probably noticed juggler managed to detect the article I was looking for. Even though your articles were intersting they were not really what I was looking for - thanks anyway for your effort on this one.
    All the best,

    martin


  • Thank you, Martin.

    As indicated below, the article is from the June 2003 issue of Wired:

    The New World
    30 Spaces for the 21st Century
    http://www.wired.com/wired/archive/11.06/newworld.html

    The online version of the "color space" section of the article lacks the illustration that apparently was in the print version. http://www.wired.com/wired/archive/11.06/color_spc.html

    --------
    search strategy:
    site:wired.com blue color

    Thanks again!
    -juggler


  • Hello, Martin! I couldn't find the article you need, but while I was looking for it, I came across another article from "Wired" that has a bit of material you might be able to use:
    What makes a color hot? How does tangerine become the hip shade of the season? Or aubergine? Or slate? Why do the windows of every Gap and Eddie Bauer go smoke blue in unison? It's as if there's a Trilateral Commission of color somewhere out there. And that's not far from the truth. Fashion designers, product developers, interior decorators ? many of them look to the same coterie of color forecasters for help in selecting the hues of tomorrow. "There are just a few key players, ranging from individuals like Li Edelkoort in Paris to organizations like the Color Association of the US," says Jay de Sibour, president of the Color Marketing Group. "But across all industries, billions and billions of dollars ride on color decisions."
    For years, officials at Pantone fielded calls from designers and color forecasters. What's the haute new hue? Why has purple been increasing in popularity? What will be the color of the new millennium? After answering more than a few of these calls, Leatrice Eiseman, director of the Pantone Color Institute, the company's research and information arm, decided that Pantone should stop giving out free advice.
    In 2000, Pantone teamed up with the Amsterdam-based Metropolitan Publishing BV, which owns several textile-related magazines. They convened a panel of consultants from six countries ? representing every Pantone-related market niche, from men's fashion to interior design to publishing ? to produce the Pantone View Colour Planner. The $750 binder, released twice a year, features half a dozen or more palettes with names like Karma, Memory, and Harmonic. Leveraging the power of Pantone's position, every Colour Planner comes conveniently packaged with Pantone fabric swatches, the color language those designers will eventually need to communicate their choices to their textile and manufacturing partners.
    "Being wrong with color can really hurt you," says Anne Cashill, vice president of merchandising at Liz Claiborne, which manufactures Kenneth Cole Sportswear, DKNY Jeans, and 16 other national brands. "We subscribe to the same color services as the Gap, Club Monaco, and Ralph Lauren. It's a good thing to be different, but it's not a good thing to be completely in left field."
    http://www.wired.com/wired/archive/10.10/pantone_pr.html

    And here's an article about colors and branding that might be of interest:

    http://www.kenyon.com/pdf/1146.pdf

    Two more good articles on the topic:

    http://www.oblon.com/Pub/display.php?hudis-4.html

    http://www.utexas.edu/law/journals/tiplj/volumes/vol7iss3/vana.html


  • Hi juggler-ga
    Thanks for your comment - you found what I was looking for. Please send your request one more time as your answer to secure payment.
    Thanks for your help.

    Martin









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    Posted in photoshopcsiso.com on July 31st, 2010 | edit